Join our Relationship Marketing Strategy Network at Merkle

The Team
 

The Relationship Marketing Strategy team leads the development of omnichannel strategies leveraging first‑party data to deliver personalized customer experiences. They partner closely with cross‑functional teams - including media, analytics, and Salesforce Marketing Cloud delivery - to design segmentation, personas, and customer journeys that support a true 1:1 people‑based marketing approach. 

As a member of the Relationship Marketing Strategy team, you will play a central role in shaping how brands build meaningful, ongoing relationships with their customers. You will craft omnichannel strategies - spanning CRM, email, SMS, web, and mobile app - to help clients unlock the value of their first‑party data and transform it into personalized, connected customer experiences. This team blends analytical rigor, creative problem‑solving, and thought leadership, with a strong focus on 1:1 people‑based marketing. As a senior client‑facing leader, you would cultivate trusted relationships, uncover growth opportunities, and ensure that every engagement delivers meaningful value. 

Key Responsibilities 
 

This is a general list of responsibilities which may vary across the different levels mentioned. 

• Support and/or lead the creation and delivery of integrated, omnichannel marketing strategies across CRM, email, SMS, mobile app, and web channels. 

• Translate first‑party data opportunities, MarTech advancements, and CRM capabilities into actionable marketing strategies. 

• Develop customer personas, segmentation strategies, and full‑funnel customer journey frameworks that shape personalized experience to align to client objectives. 

• Partner with media, analytics, and delivery teams to bring strategies to life. 

• Provide strategic leadership across client engagements and become a trusted advisor to senior stakeholders. 

• Identify growth opportunities and deliver recommendations that strengthen long‑term client relationships. 

• Define key data points and performance indicators to measure the impact of strategy and optimization opportunities. 

• Guide cross‑functional partners—creative, account management, operations, and analytics—to ensure unified, customer‑centric execution. 

• Define meaningful KPIs, measurement plans, and insight frameworks to quantify the impact of marketing strategies on business outcomes. 

Required Qualifications 
 

This is a general list of qualifications which may vary across the different levels mentioned. 

• Extensive experience developing omnichannel customer marketing or CRM strategies. 

• Proven background working with first‑party data, personalization, and 1:1 marketing programs. 

• Understanding of segmentation methodologies, persona development, and customer journey design. 

• Familiarity with Salesforce Marketing Cloud or similar enterprise marketing automation platforms (i.e., Braze, Marketo, Adobe) 

• Ability to translate insights and technology capabilities into strategic recommendations. 

Skills & Competencies 

• Strategic and analytical thinking, with strong problem‑solving skills. 

• Data‑driven decision‑making. 

• Client relationship leadership. 

• Excellent storytelling and presentation skills. 

• Ability to simplify complex ideas and data into clear, actionable strategies. 

• Strong sense of ownership and accountability 

• Curiosity about emerging technology and evolving consumer behavior 

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

#LI-Remote #LI-MERKLE