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负责收集、清洗和分析营销与媒体数据，构建仪表盘和报告，识别趋势与优化机会，与策略团队协作推动绩效提升。亮点是结合数据叙事与业务洞察，支持A/B测试和归因建模。
Job Description:
About the Role
The Data & Analytics Specialist will analyze media and marketing data to generate actionable insights that drive performance improvement. You’ll work with planners, strategists, and clients to translate data into meaningful narratives and optimization opportunities.
Key Responsibilities
Collect, clean, and analyze data from multiple marketing and media sources.
Build dashboards and performance reports for clients and internal teams.
Identify trends, insights, and optimization opportunities.
Collaborate with media and strategy teams to align measurement frameworks.
Support A/B testing, attribution modeling, and effectiveness analysis.
Ensure data accuracy and consistency across platforms.
Requirements
3–5 years of experience in analytics, data visualization, or media performance.
Proficiency in tools like Power BI, Google Data Studio, or Tableau.
Solid understanding of digital metrics, tracking, and attribution.
Strong analytical and storytelling skills.
Detail-oriented, structured, and proactive.
Location:
Brand:
DentsuTime Type:
Full timeContract Type:
Permanent商务服务业
