The Marketing Specialist is responsible for delivering integrated, results-driven marketing programmes to support growth across the Specialty Metals Products and Engineered Interconnect &
Packaging Business Units within the Engineered Materials, Interconnects &
Packaging division in a global environment.
This role goes beyond execution and includes campaign coordination, digital channel management, content development, marketing operations, and global stakeholder collaboration to ensure consistent brand positioning and measurable pipeline impact.
Integrated Campaign Management
Plan, coordinate, and execute multi-channel marketing campaigns (digital and offline) aligned to business objectives
Ensure consistent messaging and branding across all touchpoints
Support campaign planning, execution, and performance tracking across regions
Trade Shows &
Events (Global)
Lead planning and execution of national and international trade shows and exhibitions, including:
- Exhibitor portal management
- Logistics, shipments, and inventory (samples, brochures, giveaways)
- Pre- and post-event marketing (email invites, social media, email signatures)
- Coordination of internal planning and review meetings
- Manage lead capture and post-event follow-up processes
Content, PR &
Communications
Develop and distribute:
- Press releases, editorials, and website articles
- Campaign content and supporting collateral
- Maintain media, publication, and editor relationships/lists
- Ensure all content aligns with AMETEK policies, brand guidelines and technical accuracy
- Support coordination of newsletters and editorial calendars
Digital Marketing &
Social Media
Collaborate with specialists to deliver digital marketing strategies, including:
- Social media planning, content creation, and execution
- Paid media campaign content (ads, sponsored editorials)
- Email marketing content and nurturing journey
- Support content optimisation for web platforms (e.g., Sitecore XM Cloud migration) including images, formats, and SEO alignment
Marketing Automation &
Email
Work closely with Marketing Automation teams to:
- Build and optimise lead nurturing campaigns
- Develop email content and workflows
- Improve engagement and conversion performance
Video &
Multimedia
Support development of video marketing content, including:
- Storyboarding
- Messaging and technical input
- Coordinate with internal/external teams for production
CRM &
Lead Management
Manage and maintain CRM (Salesforce) data integrity
Process, qualify, and filter leads to ensure accurate pipeline tracking
Support reporting on campaign performance and lead outcome
Supplier &
Stakeholder Management
Liaise with external suppliers for creative design, print, and promotional materials
Collaborate cross-functionally with:
- Global marketing teams (including India digital team)
- Commercial, sales, and product teams
Build strong working relationships across regions and functions
Marketing Operations and Administration
Maintain PR and advertising archives
Support market research, competitor analysis, and reporting
Provide general marketing administration and coordination support
