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销售与营销总监/VP岗位，负责制定并执行公司战略营销与销售计划，管理预算，监督广告推广活动，制定产品定位与定价策略，把控利润率与市场份额，指导市场调研与竞争对手分析，建立行业关键关系，并统筹销售预测、团队建设与产品研发方向。
Job Description：
1. Developes and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services
2. Develops and manages sales/marketing operating budgets
3. Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail
4. Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share
5. Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends
6. Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets
7. Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions
8. Monitors competitor products, sales and marketing activities
9. Establishes and maintains relationships with industry influencers and key strategic partners
10. Guides preparation of marketing activity reports and presents to executive management
11. Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events
12. Directs sales forecasting activities and sets performance goals accordingly
13. Directs staffing, training, and performance evaluations to develop and control sales and marketing programs
14. Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals
15. Represents company at trade association meetings to promote product
16. Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals
17. Coordinates liaison between sales department and other sales related units
18. Analyzes and controls expenditures of division to conform to budgetary requirements
19. Assists other departments within organization to prepare manuals and technical publications
20. Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion
21. Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness
22. Directs product research and development
23. Manages and directs staff including recruitment, selection and development to achieve company goals and objectives
Job Requirements：
1. Bachelors degree in sales, marketing or business preferred with a minimum of ten years related experience with progressive managerial responsibilities
2. An MBA degree from a prestigious business school preferred
3. Demonstrated in-depth sales and marketing techniques and financial principles
4. A proven capacity for advanced level of impact and influence, strategic thinking, drive, execution, and innovation
5. A demonstrated ability to be a const
科技推广和应用服务业
