Assistant Manager - Corporate Communications (Brand Communications)

Responsibilities:

Brand Strategy &
Online-to Offline (O2O) Experience
Act as the brand custodian to ensure a consistent, premium brand expression across all B2B marketing, corporate communications, and digital touchpoints.
Bridge digital communications with physical property experiences to deliver engaging Online-to-Offline (O2O) branding initiatives tailored for corporate clients and business partners.
Formulate and execute narrative-led B2B brand campaigns that align with overarching business objectives and reinforce the company's premium market positioning.
Adopt a data-driven approach by leveraging market intelligence and analytics to measure campaign effectiveness and continuously refine brand strategies.

Digital Communications &
Content Strategy
Drive comprehensive digital strategies across the corporate website, intranet, and key social media platforms (specifically LinkedIn, WeChat, and Xiaohongshu) to enhance regional B2B engagement.
Oversee the end-to-end corporate content creation process, translating complex B2B messaging into compelling digital narratives.
Leverage emerging technologies, including generative AI, to optimize digital workflows, streamline content generation, and enhance website user experience.

Project Development &
Regional Collaboration
Spearhead the end-to-end development and execution of concurrent regional communication projects, ensuring seamless delivery within scope, timeline, and budget.
Collaborate closely with internal departments and regional offices in Chinese Mainland to ensure cohesive brand strategies that accommodate local market nuances.
Manage external creative, media, and digital agencies to ensure the high-quality, cost-effective, and timely delivery of campaigns and digital assets.
Identify and evaluate strategic sponsorships, partnerships, and industry event opportunities to amplify the company's regional market presence.

Requirements:

Bachelor’s degree in Communications, Marketing, Public Relations, Business Administration, or a related discipline.
8 to 10 years of solid experience in B2B corporate communications, branding, or marketing, with a minimum of 5 years dedicated to managing digital platforms and social media.
Proven track record in driving cross-departmental project development and collaborating effectively with regional teams in Chinese Mainland.
Strong understanding of major digital platforms (LinkedIn, WeChat, Xiaohongshu) and practical experience utilizing AI tools to enhance marketing efficiency and content generation.
Strong analytical skills with the ability to interpret platform metrics and translate them into actionable, data-driven marketing insights.
Excellent command of written and spoken English and Chinese (including Putonghua), with strong corporate copywriting and storytelling capabilities.
Proactive, detail-oriented, and highly organized, with the ability to multitask and manage projects independently under tight deadlines within a matrix organization.
Embracing our values of integrity, sustainability, excellence and openness