The Senior SFE Manager is responsible for driving sales force effectiveness across Mainland China and Hong Kong Retail business including CBEC. This role acts as a strategic business partner to Commercial teams by delivering data-driven insights, optimizing sales processes, and enhancing execution excellence. The role also includes leadership responsibility for coaching a team of two SFE professionals and treat as key talent pipeline for SFE head.
Key Responsibilities:
Strategic Business Partnering
Act as a trusted partner to sales and commercial leadership to drive business performance and execution excellence
Translate business strategies into actionable SFE frameworks and initiatives
Deliver proactive, data-driven insights to support decision-making and continuous performance improvement
Sales Force Effectiveness and Operational Excellence
Drive continuous improvement of core SFE pillars, including target setting, incentive design, and territory alignment
Optimize sales processes, reporting frameworks, and overall operational efficiency
Support the deployment and enhancement of digital tools (e.g., Trade SFA, BI platforms) to improve sales productivity
Sales Performance & Analytics
Lead the design and delivery of sales performance tracking tools (e.g., KPIs, dashboards, scorecards)
Conduct in-depth analysis on sales performance, channel dynamics, and product trends to identify risks and opportunities and convert insights into actionable plans
Streamline reporting structures to improve clarity, efficiency, and business relevance
Team Leadership
Lead, coach, and develop a team of 2 SFE professionals
Build strong analytical, business insights, and stakeholder management capabilities within the team
Requirements:
Qualifications & Experience
Bachelor’s degree or above in Business, Analytics, Economics, or a related field
8+ years of experience in SFE, Sales Operations, Commercial Excellence, or Business Analytics
Prior experience in FMCG, healthcare, or nutrition industry preferred
Exposure to both Mainland China and Hong Kong markets is highly preferred
Skills & Competencies：
Solid experience in sales performance management, including target setting, incentive design, and process optimization
Excellent stakeholder management and communication skills, with the ability to influence senior leaders
Advanced proficiency in Excel and PowerPoint; experience with BI tools (e.g., Power BI, Tableau)
Fluent in English and Mandarin; Cantonese is a plus
Preferred Qualifications:
Experience in retail/trade channels or key account management support
Familiarity with SFE tools and commercial data ecosystems
Major Contacts:
Internal
Sales and marketing, Finance team, mainland and HK
Sr. SFE Mgr. across other divisions
External
SFE peers in multinational companies
Consultants and external data providers
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Sales Support & Administration
DIVISION:
ANI International Nutrition
LOCATION:
China > Shanghai : 388 W. Nanjing Road, Ciros Plaza
