Product Marketing Manager, AI Solutions – Higher Education & Research

As a Product Marketing Manager for AI Solutions in Higher Education & Research, you will support the positioning, go‑to‑market (GTM) strategy, and sales enablement for HP’s AI solutions serving universities, research institutions, and academic labs.

In this role, you will help bring AI solutions to market by translating technical capabilities into clear, compelling messaging for academic audiences—including faculty, researchers, and IT teams. You will contribute to how HP enables AI training, inference, and emerging agentic AI workflows across research, instruction, and student access, where cost efficiency, ease of use, and access to compute are critical.

You will work closely with cross-functional teams across Product, Sales, and Partnerships to develop content, support launches, and execute GTM programs aligned to higher education and research priorities.

Key Responsibilities

Positioning & Messaging

• Support development of messaging for HP AI solutions tailored to higher education and research customers
• Translate product capabilities (e.g., GPUs, workstations, AI software, agentic AI frameworks, on-prem compute) into value for academic use cases
• Assist in creating vertical-specific content focused on research productivity, teaching outcomes, student access, and emerging AI workflows such as multi-step and agent-driven applications

Go-to-Market Execution

• Contribute to GTM planning and execution for AI solutions across higher ed and research segments
• Help define target audiences (e.g., faculty, researchers, IT) and support campaign development
• Collaborate with cross-functional teams to ensure messaging consistency across campaigns and launches

Sales & Partner Enablement

• Develop and maintain sales materials including presentations, one-pagers, and solution overviews
• Support creation of enablement content such as playbooks, reference architectures, and competitive comparisons
• Help articulate the value of local and hybrid AI environments for agentic and data-intensive workloads, including cost control and data ownership
• Work with partners and internal teams to ensure alignment on solution messaging and positioning

Customer & Market Insights

• Conduct research on higher-ed and research market trends, including the adoption of AI and emerging agent-based applications
• Support voice-of-customer activities such as interviews and feedback synthesis
• Translate insights into recommendations for messaging and campaign improvements

Launch Support & Coordination

• Support product and solution launches by coordinating assets, timelines, and stakeholder inputs
• Help ensure readiness across marketing and sales teams through content and communication
• Track performance of GTM activities and capture learnings for future improvements

Qualifications

Required

• Bachelor’s degree in Computer Science, Engineering, or a related technical field
• Internship or project experience in product marketing, marketing, business strategy, or a related field
• Foundational understanding of AI, data science, or technical infrastructure concepts (coursework, projects, or internships welcome), including awareness of emerging trends such as generative AI and agentic AI
• Demonstrated ability to translate technical concepts into clear, audience-friendly messaging through presentations, writing, or academic work
• Strong analytical and problem-solving skills, with the ability to structure and communicate insights clearly
• Highly collaborative, with a proactive mindset and ability to learn quickly in a fast-paced environment

Preferred

• Internship experience in B2B technology, AI, SaaS, or hardware-related environments
• Hands-on exposure to AI or data science through coursework, research, or personal projects (e.g., model development, datasets, experimentation, or simple agent-based workflows)
• Experience creating marketing, technical, or sales-related content (presentations, reports, solution overviews, etc.)
• Interest in higher education, research environments, or emerging AI technologies

We value candidates who can point to specific projects, coursework, or internship work that demonstrate their ability to translate technical concepts—including emerging areas like generative or agentic AI—into clear, compelling narratives.

Skills

• Product & Solution Marketing Fundamentals
• Go-to-Market Execution
• Technical Storytelling & Communication
• AI & Emerging Technologies (incl. Agentic AI Awareness)
• Sales Enablement Support
• Market Research & Competitive Analysis
• Cross-Functional Collaboration
• Analytical & Structured Thinking

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Equal Opportunity Employer (EEO) -