岗位职责：
Position Overview:
• TCL Design Innovation Center is seeking a Design Strategist to serve as the BU-PIT interface (Business Unit – Product Innovation Team) for the TCL Intelligent Automotive Solutions (IAS) Business Unit.
• This role combines Experience Strategy, CMF Sensibility, and Ecosystem Integration to help define how TCL’s displays, AI Agents, IoT devices, and smart home products come together within Next-Gen Smart Cabin environments.
• The strategist will work closely with ID, CMF, and UX designers, as well as product and marketing teams, and external suppliers to shape cohesive experience design directions and concept showcases for our automotive customers.
Key Responsibilities:
1) Product &
Experience Strategy Alignment:
• Translate BU requirements into clear experience strategies and directional frameworks.
• Identify innovation opportunities by monitoring industry trends, OEMs, and AI/HMI trends.
• Align R&
D, Product Planning, Marketing, and Design teams around a unified experience direction.
• Provide structured creative briefs, strategic guidance, and evaluative feedback to internal and external partners.
• Review renderings, mockups, and CMF plans to ensure alignment with the customer's design language and cabin vision.
• Communicate experience intent, visual direction, and integration principles during supplier interactions.
• Partner with the marketing and product teams to maintain a unified design tone across all outward-facing materials.
2) Smart Cabin Integration:
• Support the definition of experience flows, highlight moments, and scenario concepts for cabin interactions.
• Ensure TCL ecosystem products and displays are integrated with strong color, material, and contextual harmony within the interior.
• Bridging UX understanding + CMF logic to guide how visual and physical elements support a coherent cockpit experience.
• Collaborate with UX designers and supply chain partners to align on experience principles and design intentions.
3) Concept Innovation &
Collaboration:
• Co-create concept cabin prototypes and innovation showcases with DIC X-Labs.
• Shape concept narratives, vision stories, and aesthetic direction for CES/IFA/Auto Shows and internal vision projects.
• Convert insights into concept briefs, experience maps, and high-level integration guidelines for stakeholder alignment.
主要职责：
1) 产品与体验策略对齐：
• 将事业部的要求转化为清晰的体验策略和方向性框架。
• 通过监测行业趋势、整车厂动态以及AI/人机交互趋势，识别创新机会。
• 协调研发、产品规划、营销和设计团队，围绕统一的体验方向开展工作。
• 向内部和外部合作伙伴提供结构化的创意简报、战略指导和评估反馈。
• 审查效果图、模型和CMF方案，确保其符合客户的设计语言和座舱愿景。
• 在与供应商交流时，清晰传达体验意图、视觉方向和集成原则。
• 与营销和产品团队合作，确保所有对外材料保持统一的设计调性。
2) 智能座舱集成：
• 支持定义座舱交互中的体验流程、亮点时刻和场景概念。
• 确保TCL生态系统产品和显示设备在车内集成时，具有强烈的色彩、材料和情境和谐性。
• 融合对用户体验的理解和CMF逻辑，指导视觉和物理元素如何共同支撑连贯的座舱体验。
• 与用户体验设计师和供应链合作伙伴协作，就体验原则和设计意图达成一致。
3) 概念创新与协作：
• 与DIC X-Labs共同创建设计概念座舱原型和创新展示项目。
• 为CES/IFA/车展等国际展会及内部愿景项目，构建概念叙事、愿景故事和美学方向。
• 将洞察转化为概念简报、体验地图和高阶集成指南，以获得相关方的认同。
任职要求：
We are looking for a strategic designer with a genuine passion for the future of mobility, having:
• 5-8 years in Design Strategy, Experience Design, CMF/Industrial Design, or Automotive/Tech ecosystem design.
• Strong ability to connect UX understanding + physical integration into holistic cabin experiences.
• Experience with automotive interiors, display integration, or multi-device ecosystems is a plus.
• Excellent storytelling, visual articulation, and cross-functional communication.
• Ability to guide vendors with clear vision, principles, and evaluative criteria.
• Fluent in Mandarin + English; based in Shenzhen with global collaboration capability.
任职要求：
• 5-8年设计策略、体验设计、CMF/工业设计或汽车/科技生态系统设计经验。
• 出色的能力，能够将对用户体验的理解与物理集成相结合，打造整体座舱体验。
• 具备汽车内饰、显示集成或多设备生态系统经验者优先。
• 优秀的叙事能力、视觉表达能力和跨职能沟通能力。
• 能够以清晰的愿景、原则和评估标准指导供应商。
• 普通话和英语流利；base深圳，具备全球协作能力。
【职位类别】产品设计类
【学历要求】本科及以上
【招聘项目】日常招聘
【所属公司】TCL实业
