Content & Product Marketing Lead

About NETINT Technologies Inc.

NETINT Technologies is a developer of intelligent silicon solutions for data-intensive applications. Its Codensity portfolio enables enterprise, cloud data centers, and content providers to deploy high-performance applications that they can scale without limit while minimizing their data storage and processing costs. NETINT, founded by an experienced team of storage SoC veterans, is a Canadian venture-funded startup with R&D facilities in Vancouver and Toronto. For more information, visit www.netint.ca.

Job Scope - Content & Product Marketing Lead

To date over 1 trillion minutes of video were encoded using NETINT Video Processing Units (VPUs). From cloud gaming and real-time interactive video to the massive live-streaming platforms, we are the engine under the hood of the modern video platform. And honestly? We’re just getting started.

We are looking for a rare breed of professional: a Technical Content Producer with a Product Marketing soul. This isn’t a "fluffy" marketing role where you’ll just be checking commas and managing freelancers. We need  a storyteller who can go toe-to-toe with our engineers, understand the nuances of ASICs and video encoding, and then flip that knowledge into a high-converting narrative that makes a CTO say, "They get it. We need this". We operate flexibly, with Vancouver, BC serving as our main hub for occasional face-to-face team alignment. 

What You’ll Do (and how we’ll build this around you)

We believe in playing to people’s strengths. While the core of this role is producing world-class content, we want you to have a hand in the "Why" and "How" of our content strategy. Which means you’ll do the following things:

• Master the Message: You will take ownership of our technical value propositions. You aren’t just writing about features; you’re defining our position in the market.
• Bridge the Technical Gap: You’ll translate complex engineering specs into clear, compelling content. You will become (or already are) an expert in video encoding, transcoding, and streaming architectures.
• Drive Product Strategy: You’ll work closely with the management team to support our Go-To-Market (GTM) strategies, ensuring our messaging aligns with the actual pain points of our customers.
• Be the Creative Engine: From video scripts and deep-dive white papers to sales decks and social snippets, you’ll be the primary architect of our external voice.
• Competitive Intelligence: You’ll help us keep an eye on the horizon, understanding the competitive landscape to ensure our content highlights our unique technical advantages.

About You

• You’re a "Technical Creative": You love the challenge of making a complex hardware-software integration sound like the most exciting thing on the planet.
• No Fluff Allowed: You prefer data over buzzwords. You write for clarity, impact, and action.
• Curiosity is Your Superpower: If you don’t know how a specific codec works today, you’ll be an expert on it by next Tuesday.
• Flexible & Scrappy: You thrive in "ambiguity." You’re comfortable wearing different hats and helping a lean, fast-moving team win.
• A Finisher: You don't just have great ideas; you execute them. You enjoy the "doing" as much as the "thinking."
• You are AI First: You don’t believe that “AI is killing the craft of writing,” instead you embrace the superpower that is AI when an expert wordsmith leverages the power of an LLM.

Your Toolkit

• Expert Writing & Messaging: The ability to craft narratives that pull readers in and drive them to take action.
• Video Ecosystem Knowledge: Deep familiarity (or a very fast learning curve) with video streaming, encoding (H.264, HEVC, AV1), and cloud infrastructure.
• Product Marketing Instincts: Experience in B2B positioning, sales enablement, and understanding "Idea l Customer Profiles" (ICPs).
• Project Management: Experience tracking content lifecycles from ideation to ROI analysis (Hubspot experience is a huge plus!).
• Collaboration: A natural ability to work with everyone from R&D engineers to C-suite executives.

Why NETINT?

We know you have options. At NETINT, you won’t be buried in layers of corporate bureaucracy. You will have a direct, visible impact on how the world consumes video. We offer a competitive salary and a team that is as passionate about innovation as you are.

This role is what you make of it. If you are a high-level communicator with 6–8 years of B2B tech experience who isn't afraid to get your hands dirty in the technology—and you’re most alive when moving markets with your words—we want to talk to you.

We thank you for your interest, however, only candidates selected for an interview will be contacted.

Acknowledgment and Agreement

NETINT Technologies Inc. is an equal opportunity employer and strives to ensure that its hiring process meets the needs of all persons with disabilities. As such, NETINT will provide reasonable accommodation for any applicant, as requested during the hiring process.