The Director, Retail Channel Development & Strategy Lead is responsible for defining and driving regional retail channel performance across both China and Ex-China markets, with accountability for channel-level P&L delivery including volume, mix, revenue, and profitability. This role partners closely with Sales, Revenue Management, Marketing, and Business Planning to translate strategic direction into scalable retail frameworks and execution models across diverse markets.
Job Duties / Responsibilities may include, but are not limited to:
Define and lead the regional retail channel strategy across AP (China, Japan, India, ANZ, Korea, Thailand, Malaysia, Indonesia, Philippines, Singapore), ensuring alignment with overall commercial and AOP objectives
Develop clear go-to-market frameworks, channel segmentation, and value propositions tailored to different retail environments
Identify and prioritize growth opportunities across formats, customers, and geographies, including whitespace expansion and route-to-market optimization
Partner with Business Planning and Sales to translate channel strategies into actionable plans, targets, and KPIs across markets
Drive alignment between regional strategy and local execution, ensuring consistency while allowing market adaptation
Lead development of retail growth roadmaps focused on distribution expansion, assortment optimization, and productivity improvement
Own visibility and tracking of retail channel performance across markets, including volume, revenue, margin, and ROI
Identify performance gaps and work with market teams to implement corrective actions and continuous improvement initiatives
Monitor competitive dynamics and evolving retail trends to refine channel strategies
Translate insights into clear actions for local teams to improve execution and outcomes
Provide direction on regional assortment and merchandising frameworks aligned to channel roles and shopper missions
Ensure alignment between product strategy, pricing architecture, and retail channel needs
Partner with analytics teams to leverage performance data and shopper insights to continuously refine channel strategies
Translate insights into clear actions for local teams to improve execution and outcomes
Key Experience
10–15 years in Retail Sales, Trade Marketing, or Channel roles
Proven experience managing retail channels or key accounts across multiple markets
Strong track record of delivering retail growth and execution excellence
Experience in multi-country or regional environments preferred
Bachelor’s degree in Business, Marketing, or related field
MBA or equivalent preferred
Experience in working with Retail - own branded and multi-branded stores.
Key Skills
Deep understanding of retail channel dynamics, including modern trade, general trade, and key account structures
Strong capability in driving channel performance (volume, revenue, mix, profitability) across markets
Experience in trade marketing, in-store execution, and promotion planning
Ability to manage customer relationships and joint business planning (JBP) with key accounts
Strong commercial acumen in managing trade spend, margins, and retail economics
Ability to translate regional strategy into effective in-market execution plans
Strong cross-functional collaboration with Sales, Revenue Management, and Marketing
Analytical capability to assess sell-in/sell-out performance and retail productivity
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Goodyear is one of the world's largest tire companies. It employs about 63,000 people and manufactures its products in 49 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate
Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.
