The Senior Director Marketing, Insights & Analytics, APAC will act as the regional leader and subject matter authority for Consumer Marketing, Insights, and Analytics across Media, Content, CRM, Websites, Consumer Insights, Marketing Analytics, and Business Analytics.
Job Duties / Responsibilities may include, but are not limited to:
Define and execute the APAC Consumer Business Unit marketing strategy in alignment with global priorities and annual operating plans
Provide strategic input into the product roadmap based on consumer insights, analytics, and market trends
Lead the transcreation of global brand positioning and campaigns into regionally relevant, digital first consumer experiences
Oversee digital assets, social platforms and communities, and product website content across the region
Establish governance, frameworks, and operating models to enable effective and consistent consumer marketing execution across APAC markets and hubs
Partner with country teams to translate regional consumer strategies into winning local marketing plans and executions
Drive volume, profitability, and market share growth through rigorous strategy, deep market insight, and advanced analytics
Position consumer insights as a competitive advantage by enabling data driven decisions that enhance the consumer experience
Marketing – Consumer APAC
Lead APAC Consumer Marketing, Insights & Analytics across Media, Content, CRM, Websites, and Analytics
Define and execute the APAC Consumer BU marketing strategy aligned with global priorities
Translate global brand strategy into effective regional and local executions
Ensure integrated marketing delivery aligned with product and regional plans
Provide APAC input into Global Marketing strategy
Consumer Analytics & Insights
Lead segmentation, targeting, and consumer trend analysis
Oversee propensity modelling and first party research
Deliver actionable insights to drive growth and satisfaction
Marketing Analytics & Insights
Lead digital and website analytics, marketing mix modelling, attribution, and predictive analytics to improve ROI
Business Analytics & Insights
Analyze commercial, product, pricing, and network performance
Deliver competitive and strategic insights to support decision making
Key Experience
Degree in Business, Marketing, Analytics, or related field preferred
Minimum 15 years of progressive marketing experience in a global consumer products organization, including leadership of large, multi-functional, and geographically dispersed teams
Proven track record in developing and executing regional or global marketing and analytics strategies
Experience across brand marketing, media, digital, analytics, or insights strongly preferred
Fluency in English required, additional Asian languages a plus
Key Skills
Expertise in brand, digital, and consumer marketing supported by advanced analytics
Strong strategic, analytical, and commercial judgment
Proven leader with ability to influence senior stakeholders and collaborate cross functionally
Deep understanding of data and insight generation, translating analytics into business actions
Clear, effective communicator and leader in multi-cultural, multi market environments
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Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.
Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.
