Entity:
Customers & Products
Job Family Group:
Sales Group
Job Description:
Job Purpose
- The role is to support IWS New Retail Sales Manager in developing and implementing O2O and chain store sales and marketing strategies to achieve sell-out targets and market share objectives. The role is responsible for translating central New Retail initiatives into executable plans, coordinating their field and online execution, and providing data-driven operational support. By consolidating insights from various platforms and chains. The role also supports the insight analysis of clients’ investment, product mix, and ROI performance, and develop the solutions.
Key Accountabilities
Strategy Translation & Performance Management:
- Support the team in developing O2O and chain store accounts operational plans aligned with the central New Retail strategy.
- Translate high-level strategies and national campaign schemes into clear, actionable guidelines and tools (e.g., playbooks, scripts) for platform operators and chain store ambassadors.
- Monitor, track, and validate key performance indicators (KPIs) for O2O platforms and chain stores, such as sales per store and product sell-through rate. Provide structured data analysis reports to facilitate business root-cause analysis discussion.
Activation Planning & Execution Coordination:
- The pivotal responsibility is to empower, coach, and manage the offline workshop coverage team for both O2O platforms and chain stores, ensuring execution excellence by:
- Translating central strategies into clear, actionable tasks and guidelines for these teams.
- Manage the team of workshop coverage, drive their accountability and performance by setting and briefing clear KPIs and design quarterly action plan for the coverage team.
- Providing ongoing support and coaching on the workshop instore operations.
- Develop and manage the data tracking and insight analysis tools to optimize the business operations.
- Organize and lead periodic New Retail business review meetings. Facilitate regular training workshops and mentor sessions to ensure alignment and competency development .
- Ensure all platform and in-store activities are delievered according to plan and brand guidelines.
Compliance & Risk Management:
- Ensure all activities conducted on third-party platforms or through chain partners comply fully with the company's Code of Conduct and relevant local competition laws and digital commerce regulations.
- Ensure compliance with country regulations, and all Group, Segment, and regional policies and standards.
Job Holder Requirements
Education
- Minimum bachelor’s degree or above.
Experience
- Solid experience in sales support or trade marketing, or e-commerce/O2O operations support, or retail chain operations support.
- Demonstrated experience in managing and coaching frontline sales or field coverage teams, incl. direct management or heavy influencing responsibilities for sales representatives or ambassador teams, with a focus on territory coverage planning, in-store execution excellence.
- Track record of supporting the delivery of sales targets and performance outcomes.
- Experience and confidence in communication internally and externally.
- Experience in platform campaign support, chain account collaboration, or field activation strategy design and implementation.
- Ability to travel efficiently and willingness to work closely with field teams and online operations.
Why join us?
- At bp, we support our people to learn and grow in a diverse and ambitious environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are significant, so we offer benefits to enable your work to fit with your life! These benefits can include flexible working options, paid parental leave policy among others!
- We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Travel Requirement
Up to 50% travel should be expected with this role
Relocation Assistance:
This role is not eligible for relocation
Remote Type:
This position is a hybrid of office/remote working
Skills:
Account strategy and business planning, Business Acumen, Channel marketing activation, Commercial Acumen, customer and competitor understanding, Customer Profitability, Customer promise execution, Customer Segmentation, Customer Training, Customer Value Proposition, Digital Fluency, Internal alignment, Managing strategic partnerships, market, Marketing strategy and programmes, Negotiating value, Negotiation planning and preparation, Offer and product knowledge, Partner relationship management, Sales forecasting/demand planning, Sector, Territory Management
Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
