NPD Manager

JOB DESCRIPTION:

Key Responsibilities

Develop new product strategy aligned with business strategy

  · Translate consumer insights, market trends, and competitive analysis into robust product concepts and formulation briefs.

  · Lead the alignment with sales, marketing and finance to ensure the new product idea is sizable and meaningful to business.

  · Collaborate with marketing to develop product name, product claims and label design etc.

Good management of NPD project, on time delivery with high quality

  · Own the NPD stage-gate process, managing critical paths from concept to launch.

  · Coordinate cross-functional teams (Regulatory, Quality, Supply Chain, Packaging, Marketing) to ensure seamless execution and on time delivery.

  · Proactively identify and mitigate project risks related to raw material availability, formulation challenges, or regulatory changes.

  · Ensure all process comply with global and local regulations.

 Ensure the new product can meet financial KPIs

  · Evaluate the new product ideas can meet financial KPI in terms of topline sales incremental, gross margin and division margin.

  · Drive value-engineering initiatives to reduce COGS without compromising product performance.

  · Manage the NPD budget, including trial costs, lab testing, and pilot runs.

Qualifications & Experience

· Education: Bachelor’s or Master’s degree in Food Science, Nutrition, Biochemistry, Pharmaceutical Science, or a related discipline. A PhD is a strong plus.

· Experience: Minimum 5–7 years of hands-on NPD experience within the dietary supplement, functional food, or sports nutrition industry.

· Technical Expertise: Deep knowledge of powder blending, wet granulation, encapsulation, tableting, and liquid/pouch filling technologies.

· Project Management: Proven track record of launching successful commercial products;

· Soft Skills: Strong problem-solving, cross-functional leadership, and ability to influence without authority.

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Marketing Support

DIVISION:

ANI International Nutrition

LOCATION:

China > Shanghai : 388 W. Nanjing Road, Ciros Plaza

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Not Applicable