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作为产品营销经理，负责产品营销计划和GTM策略执行。协调跨部门团队推动管道生成和交易达成，与内容团队协作开发营销材料。
Job Description
Duties and Responsibilities
Job Title: Product Marketing Manager
Department: Marketing
Prepared By: Abhishek Sen
Reports To: Abhishek Sen
Date: December 2025
A.
Job Description Objective
We are looking for a self-starting, team-orientated, and passionate Product Marketing Manager to join our exciting
Marketing team focused on Product marketing Initiatives , GTM strategy and execution. You will be a product and
marketing expert, translating the needs of customers and sellers across marketing, sales enablement, product, and field
teams. You will own a wide variety of initiatives that support pipeline generation and help drive deals to close. The ideal
candidate will have a passion for navigating ambiguity, driving clarity, and influencing strategy. This position reports to the
Director - Product Marketing and will collaborate closely with the Product management, regional marketing and content
marketing teams on a daily basis
B.
Responsibilities and Duties
o Be the product marketing expert for stakeholders across product, marketing, and sales for the product
lines(multiple) that you represent
o Closely work with the content team to develop succinct and effective repeatable demos, sales plays,
competitive programs, and create high-quality content, while aligning to supporting marketing
campaigns
o Align to regional leaders to drive marketing and sales alignment, sales programs, and pipeline
generation
o Collaborate with product teams to develop and refine the value proposition and drive customer value.
o Ideate , align and collaborate with Product management team on a daily basis to ascertain the 6
Month rolling Product Roadmap and positively influence future releases
o Partner across the entire marketing organization to ensure the product content is accurate and best
positioned.
o Collaborate cross functionally to deliver all aspects of marketing materials associated with products.
o Take ownership of business initiatives, including long-term planning, identifying areas for growth,
analyzing Total Addressable Market (TAM) opportunities
Job Qualifications Necessary:
Qualifications:
o 5-7+ years of progressive B2B product marketing experience, with a strong preference for enterprise
software, SaaS, or lab informatics.
o Proven track record of successfully leading GTM strategies for technical products, with direct
experience in AI, machine learning, analytics, or data platforms.
o Demonstrated ability to build and maintain a strong, collaborative partnership with Product
Management, effectively influencing product strategy and roadmap.
o Exceptional ability to translate complex technical concepts into clear, concise, and compelling market
messages and sales enablement tools.
Preferred Skills:
o Outstanding written and verbal communication, presentation, and storytelling skills.
o Strategic thinker with a data-driven approach to GTM planning and optimization.
o Strong organizational skills and the ability to manage multiple priorities and stakeholders in a dynamic,
fast-paced environment.
o Experience engaging with customers, prospects, and industry analysts.
C. Required Education/Experience
MBA degree in Marketing, Business, or a related field from a Premier B-School
5-7+ years of Product Marketing or Go-To-Market background
软件和信息技术服务业
