Marketing and Business Development, Sr Assistant

You Are
You know that a lead is not just a name in a database, it is a conversation waiting to happen, and you are good at starting those conversations. The best qualification calls are not scripts, they are real exchanges where you listen for what matters and connect it to what you know your product can solve. You do not wait for perfect information before picking up the phone. You ask the right questions, read between the lines, and know when an inquiry is worth routing to sales and when it needs more nurturing.
You are comfortable moving between a tradeshow booth in Taipei, a follow-up email to a prospect in Singapore, and a CRM update that actually helps the account team. You think in terms of pipeline, not just activity. At Synopsys, you will work across Taiwan, ASEAN, and ANZ, turning marketing interest into real business opportunities for our Software Integrity and Security business.

What You'll Be Doing
Qualify inbound leads from campaigns, events, and web inquiries for Synopsys S&A products across Taiwan, ASEAN, and ANZ
Conduct discovery calls to understand business challenges, technical environment, and buying timeline, then route qualified opportunities to the right sales owner
Follow up on marketing campaigns and turn interest into pipeline using email, phone, and LinkedIn outreach
Engage with prospects at Synopsys events and tradeshows, gather account intelligence, and update Salesforce with contact details and next steps
Work with sales, channel partners, and marketing to align on lead criteria, territory segmentation, and campaign priorities
Maintain accurate Salesforce records with lead status, engagement history, and context that helps sales teams before their first call

The Impact You Will Have
You will turn marketing interest into sales-ready pipeline, giving account teams qualified opportunities they can close faster
Your discovery work will surface buying signals and account intelligence that help sales prioritize their time
The feedback you provide from prospect conversations will help marketing refine messaging and campaign strategy for the region
Your engagement at events will create first impressions that set the tone for long-term customer relationships
You will help build a cleaner, more useful CRM by ensuring every lead record includes real context, not just contact information
The process improvements you suggest will make the entire lead development function more efficient over time

What You'll Need
Bachelor's degree in business, marketing, or a related field, or 2-3 years of full-time work experiences.
Experience in inside sales, marketing, lead qualification, or customer-facing roles, including internships or contract work
Fluency in Mandarin and English, both written and spoken
Comfort initiating phone conversations with prospects, asking open-ended questions, and handling objections
Experience working in Salesforce or another CRM system is a plus

Who You Are
You can take a two-sentence inquiry and turn it into a discovery call that uncovers real budget, timeline, and technical fit
You are organized enough to manage 30 open leads at once without losing track of who needs a follow-up and when
You are comfortable working across time zones and cultures, adjusting your communication style without losing clarity
You know how to update a CRM record so the next person who reads it actually understands what happened and what to do next

At Synopsys, we want talented people of every background to feel valued and supported to do their best work. Synopsys considers all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, age, military veteran status, or disability.