Social Lead (Vietnam & Cambodia Market) - Vietnamese Candidates Only

About the Role  

Leading the transformation – as well as the operations - of TCCC’s social media work in Vietnam & Cambodia (VN & KH) market. This is an opportunity work with ambitious clients and on some of the world’s greatest brands. The social & influence lead is a hybrid role, equal parts account management (client relations), strategy and operations. It needs somebody that can see the bigger picture and craft a compelling narrative internally and with the client, but that can also go deep – handling several fiddley tasks, as is often the case with social.

What You’ll Do 

1. Management 

• Lead the in-market social team (Social Specialists & Data Analyst), overseeing workload, timelines and budget. 

• Manage the team’s operations and finances, ensuring that the work is delivered on time and according to scope. 

2. Channel & Community Oversight 

• Have a strong understanding of brands – how big ideas and distinctive brand assets work and are critical for building a social brand 

• Guide community management and platform strategies to maintain a unified brand voice and rapid response across all social channels. 

• Understand the intricacies of social listening and community management and guide junior team members in delivery of these tasks 

3. Insights & Reporting 

• Serve as key liaison for regional social clients, being a convincing expert when it comes to social & influence, social listening & engagement efforts, ensuring both quality and consistency. • Own the social dashboard and reports, turning raw listening data into actionable recommendations. 

• Maintain and evolve dashboards that track engagement, sentiment, and other KPIs. 

4. Toolkit Implementation 

• Act as primary contact for TCCC’s social toolkits—training Brand Integrators, tracking adoption and gathering feedback for improvements. 

• Having a point of view on social creative, including a strong sense of what is good social that makes the most of recent cultural trends and platform features

What You’ll Need  

• Bachelor’s degree in Marketing, Digital Media, Business, or related field

• 6-7 years of hands-on social media experience, ideally in large global brands

• Strong English skill, especially proven ability to speak, write and listen to English

• Proven ability to translate global social blueprints into high-impact local campaigns

• Strong collaboration skills with both internal teams and external agencies

• Data-driven thinker with expertise in performance tracking, analytics, and insight activation

• Excellent project management, communication, and stakeholder-management capabilitie

How We’ll Support You 

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.