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负责LATAM区域零食品牌战略制定与执行,包括品牌组合管理、消费者洞察分析、跨部门协作及创新推动。需8-10年以上快消品牌管理经验,英西双语。
Title: Sr. Marketing Manager Enjoyment
Description: Are you passionate about building iconic brands and driving growth across Latin America? Join Mars Snacking as a Sr. Marketing Manager – Cereal Enjoyment Brands LATAM. You'll be responsible for leading the regional strategy, governance, and execution agenda for the Enjoyment portfolio, leveraging consumer insights and cross-functional collaboration to deliver sustainable growth, maximize business performance, and create long-term value across the LATAM region. This role is based in Querétaro, Mexico and plays a critical role in aligning brand, portfolio, communication, and scalable regional initiatives across multiple markets.
A Taste of What You'll Be Doing
• Regional Brand Strategy Leadership: Build and lead the LATAM portfolio strategy aligned with growth, profitability, and category objectives while developing annual brand plans that support commercial and financial goals.
• Consumer &
Market Insights: Analyze consumer, shopper, customer, and market trends to identify growth opportunities, portfolio gaps, and actionable strategies that strengthen brand performance.
• Cross-Functional Influence: Partner with Innovation, Insights, and Category teams to ensure flawless execution of regional initiatives while aligning stakeholders across multiple markets and functions.
• Portfolio Performance Management: Monitor portfolio performance, market share, penetration, profitability, and business success metrics, identifying risks and developing mitigation plans to deliver results.
• Innovation &
Growth Enablement: Provide strategic guidance to innovation teams, champion consumer-centric decision making, and translate global and regional strategies into effective market execution plans.
We're Looking for Someone With
• Bachelor's degree in Marketing, Business Administration, or a related field.
• 8–10+ years of experience in Brand Management, Marketing, or Commercial roles within FMCG or similar industries.
• Fully bilingual in English and Spanish, with advanced Excel and PowerPoint capabilities.
• Strong project management, organizational, and stakeholder management skills with the ability to navigate complexity and influence without direct authority.
• Proven analytical and business acumen with the ability to translate data and insights into strategies and execution plans.
• Financial acumen with experience managing marketing budgets, evaluating ROI, and balancing strategic thinking with execution excellence.
• Experience working across multiple markets or regional organizations; exposure to regulated FMCG categories, pricing strategy, SRM, or category management is a plus.
What's Next
After you apply, your application will be reviewed by a real recruiter, so it may take us a few weeks to get back with you by email or phone. Visit our How We Hire page to get insights into our hiring process and more about what we offer.
Need assistance throughout the application or hiring process? Email LA.reclutamiento@kellanova.com
If you join our team, you'll be rewarded for the difference you make. Our comprehensive benefits offer you the support you need through your life events, big or small. Visit our benefits page & be sure to ask your recruiter for more specific information.
Get to Know Us
At Kellanova, we are driven by our vision to be the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our portfolio of iconic, world-class brands include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.
Kellanova's Culture of Best means we bring our best to all that we do in pursuit of our vision to be the world's best performing snacks-led powerhouse. Our culture celebrates boldness and empowers our people to challenge the status quo, achieve results, and win together.
Our focus on Equity, Diversity, and Inclusion (ED&
I) enables us to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents and ideas to work.
Mars, Incorporated has acquired Kellanova in a transaction that brings together iconic brands, storied legacies and outstanding capabilities with a view to shape the future of snacking. Kellanova will continue to hire business‑necessary roles while being fully integrated into Mars.
Let's shape the future of snacking.
Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
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