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ACE®和SFC®品牌社交媒体与社区高级经理,统筹两大品牌及整个产品组合的社交运营、内容策略、网红合作与团队管理,并担任高级营销总监的社交职能副手。
Position Summary:
Senior owner of the social and community presence for ACE® and SFC® – the safety-authority spine of the portfolio. You set the strategy and standard for how both brands show up socially and in the field, do the senior-level hands-on work yourself, and lead the social function. Beyond your two brands, you own the social and community operating model for the entire portfolio and act as the Sr. Marketing Director's deputy on the function.
Key Responsibilities and Accountabilities:
People &
Function Leadership
- Manage the LILA &
MOZO Social &
Community Manager – 1:1s, coaching, goals, performance, and growth
- Own the social and community operating model across all four brands – voice governance, approval bar, publishing cadence, and crisis/issues protocol
- Own the function's strategy, OKRs/KPIs, and the consolidated cross-brand reporting roll-up to the Sr. Marketing Director
- Own the social agency relationships (Nectar, Photon) and the social budget and tooling decisions
- Partner with the EU marketing counterpart to align brand voice and community across regions and adapt the global model for European activation
- Represent social and community in leadership and cross-functional forums (Sales, Product, Brand); deputize for the Sr. Marketing Director on the function
- Partner on future social hires and onboard new team members
Social Media &
Content
- Run both brands' social presence end-to-end across Instagram, TikTok, LinkedIn, and emerging platforms
- Own the publishing calendar and campaign timelines with Brand, Creative, and Product
- Capture and edit photo and video content tailored to each brand
- Draft captions and copy that reflect each brand's voice and drive engagement
- Track trends, test formats, and bring recommendations to standups
Content Strategy &
Planning
- Plan what gets created and why – connect every content decision to brand and business goals
- Build and maintain content calendars that ladder up to launch and campaign moments
- Use research and data to shape direction, not just react to trends
- Apply SEO basics to social and owned content where relevant
Influencer &
Partnerships
- Identify, pitch, and manage creators and brand partners for both brands
- Source, vet, brief, and contract influencers for launches and always-on collaborations
- Run campaigns end to end: outreach
橡胶和塑料制品业