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该岗位负责推动Dupixent品牌在台湾市场的增长,制定并执行品牌战略及HCP营销方案。需与销售、医学、市场准入等团队紧密协作,开展全渠道营销,确保品牌策略有效落地并符合合规要求。
The (Senior) Product Manager – Dupixent will play a key role in driving the growth of Dupixent in Taiwan. The role is responsible for developing and executing innovative brand strategies and HCP marketing initiatives, translating customer and market insights into impactful commercial plans.
Working closely with Sales, Medical, Market Access, Digital and global teams, this individual will lead cross-functional initiatives, strengthen customer engagement and ensure effective execution of the Dupixent brand strategy.
Lead the development and execution of Dupixent brand strategy, brand plans and marketing tactics.
Develop innovative HCP marketing, disease education and promotional initiatives across digital and non-digital channels.
Drive omnichannel strategy and execution, ensuring a differentiated customer experience.
Partner with Sales to translate brand strategy into effective POA and field execution.
Lead development and implementation of promotional materials, working with Medical, Regulatory and other functions through the review process.
Leverage market research, customer insights and competitive intelligence to identify growth opportunities and refine brand strategy.
Manage external agencies and key stakeholders to ensure quality delivery on time and within budget.
Collaborate with global and regional teams, representing Taiwan market needs and leveraging global best practices.
Contribute to budget management, forecasting and business performance tracking.
Ensure all activities comply with Sanofi policies, Code of Ethics and relevant regulations.
3+ years of pharmaceutical / biopharmaceutical Sales & Marketing or Product / Brand Management experience, preferably in a multinational pharmaceutical company.
Strong experience in brand strategy, HCP marketing and commercial execution.
Specialty Care experience strongly preferred; experience in Immunology, Dermatology, Allergy or Respiratory is a plus.
Experience with omnichannel marketing, market research and promotional development.
Strong understanding of the Taiwan pharmaceutical / HCP environment.
Experience working with Sales, Medical, Market Access, Regulatory and global stakeholders.
Experience with new product launch or indication launch is a plus.
Strong English and Chinese communication and presentation skills.
Core Competencies
Strategic and commercial thinking
Strong brand / product management capability
Customer-centric and innovative mindset
Excellent cross-functional collaboration and influencing skills
Strong project management and execution
Analytical and problem-solving skills
Excellent communication and presentation skills
Proactive, accountable and results-oriented
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!
商务服务业
制定产品愿景和路线图,定义零信任数据安全产品功能,与工程、销售和市场团队协作,支持客户互动。亮点:需要技术背景和沟通能力。