Brand Manager

Job Description Summary

Brand Manager
Location : Taipei

#LI-Hybrid

Ready to turn bold strategy into meaningful impact for patients? Join Novartis as a Brand Manager and take ownership of locally relevant brand strategies that drive sustainable growth, strengthen market performance, and improve patient outcomes. You will combine customer and market insights, data, and omnichannel excellence to shape impactful plans across the brand lifecycle.

 

Job Description

Major Accountabilities:

• Own the end-to-end strategy and performance of one or a select portfolio of brands across launch, growth, and maturity.

• Translate International and Regional direction into focused local brand plans with clear objectives, priority audiences, tailored messages, and omnichannel journeys.

• Design and execute integrated campaigns that optimize the marketing mix and strengthen customer engagement.

• Deliver sales, market share, and growth objectives while managing forecasts, demand plans, and brand budgets.

• Lead the cross-functional brand team, partnering with Sales, Medical, Value & Access, and other stakeholders to ensure aligned, high-quality execution.

• Use market research, customer insights, performance data, and key metrics to continuously refine strategy and tactics.

• Shape customer segmentation, patient journeys, activation initiatives, services, and solutions in line with relevant standards and governance.

• Work with global content teams, agencies, healthcare professionals, and external partners to deliver effective, locally approved initiatives.

Requirements:

• Relevant experience in pharmaceutical brand management or marketing. Oncology/ Hematology experience added advantage
• Strong knowledge of pharmaceutical markets, customers, and healthcare systems.
• A proven track record of developing and executing brand strategies, tactical plans, and omnichannel campaigns.
• Strategic and analytical thinking, with the ability to turn data and insights into action.
• Strong financial acumen, including forecasting and budget management.
• Effective cross-functional leadership and stakeholder management in a matrix environment.
• The agility to manage complexity, ambiguity, and competing priorities.
• Confidence using digital and AI-enabled tools in day-to-day work.
• English and Mandarin required.

 

Skills Desired

Asset Management, Commercial Excellence, Cross-Functional Collaboration, Digital Marketing, Influencing Skills, Operational Excellence, Product Lifecycle Management (PLM), Product Marketing, Stakeholder Engagement, Stakeholder Management