Product Marketing Manager (m/f/d) Automotive Aftermarket

Product Marketing Manager (m/f/d) Automotive Aftermarket
Product Marketing | Go-to-Market | B2B Marketing | Automotive Aftermarket | Customer Engagement

We are TecAlliance — founded by more than 30 automotive aftermarket companies as a neutral Data‑as‑a‑Service market connector, serving as the neutral data terrain that interconnects them. With over 1,000 employees worldwide and customers in 140 countries, we enable the market — we never compete with it.

You will be part of a Marketing team of 11 colleagues, each bringing their own area of expertise. While everyone has individual responsibilities, we collaborate closely across functions, driving marketing initiatives together and partnering closely with our Sales and Product teams. As our Marketing team is distributed across Europe, you will work in an international environment, with the Product team primarily based in Germany.

As a Product Marketing Manager you will drive the market success of our TecRMI portfolio by translating product capabilities into compelling customer value propositions and go-to-market strategies. Working closely with Product Management, Sales, Marketing, distributors, and workshop networks, you will strengthen market positioning, enable commercial success, and support sustainable business growth across multiple countries and regions.

This is a full-time position with a workload of 40 hours per week.

Your Responsibilities

Product Positioning &
Messaging
Define and continuously refine product positioning, messaging, and value propositions to clearly communicate customer value and differentiate TecRMI solutions in the market.

Go-to-Market Strategy &
Product Launches
Develop and execute go-to-market strategies for new products, features, and releases, ensuring successful launches and strong market adoption.

Marketing Campaign Management
Plan, implement and optimise integrated marketing campaigns across digital and offline channels to increase awareness and engagement.

Sales Enablement &
Commercial Support
Create sales enablement materials, presentations, brochures, videos, landing pages, and other assets in collaboration with the design team, empowering sales teams and partners to effectively communicate product benefits.

Customer &
Market Insights
Conduct market research, gather customer insights, analyse competitive developments, and identify business opportunities to support product strategy and growth.

Customer Engagement &
Success Stories
Develop customer success stories, reference materials, and thought leadership content to strengthen customer engagement and support business growth.

Your Profile
Bachelor's or Master's degree in Marketing, Business Administration, Automotive Management or a related discipline.
Several years of experience in Product Marketing, Marketing Communications or similar B2B marketing roles.
Proven experience in product launches, go-to-market strategies, marketing campaigns, and the development of compelling product positioning and messaging.
Analytical mindset with knowledge of market research and performance measurement.
Experience in the automotive aftermarket or a technical B2B environment is an advantage.
Native German and fluent English. We kindly ask you to send in an English CV only. Thank you.

Benefits
We offer a wide range of benefits. As our positions are advertised in various locations the benefits may vary. Therefore, below you will only find those that apply to all locations—for details, please speak to the recruiter, who will be happy to answer your questions.

Contracts, Salary, and non-monetary benefits
💯 Remote work: we work 80-100% remotely; however, we have regular on-site team events.
🚀 Structured Onboarding: you receive an individual onboarding plan, have multiple onboarding days in the beginning, and a wealth of e-learning, training, and documentation besides your team at your disposal.
👩‍💻 Set-up: for this we will provide you with a tailored tech set-up (Dell devices, the standard remote package includes a notebook, 2monitors, headset, mobile phone, mouse + keyboard, docking station).
⚖️ Balance job & life: Flexible working hours: you decide where and when you work.

Culture
❤️‍🔥 Kununu Top Company since 2022: we're proud to state that our score currently sits at 4,2/5 score with an 85%+ recommendation rate.
🧬 We value ownership, cooperation, entrepreneurial thinking & and self-reflection in order to communicate effectively as ONE team.
🎟️ Team culture is Key! We have fun at work and beyond: There is always something to celebrate and regular team events.
🦄 Come as you are - do you prefer T-shirts over a shirt? Great.
✨ Your contribution matters: shape our value-driven culture and agile transformation together with your colleagues – we're curious, want to go one step further, build further trust together, and join forces to tackle our challenges as a team.

* Please note
that TecAlliance can only consider candidates for employment who are legally authorized to work in a country listed in the job posting, where we have an established legal entity and payroll system. Unfortunately, we are currently unable to hire candidates who require relocation, visa support, or are located outside of that country. Of course you can apply, if you hold a work permit and are willing to / or already moved to the country. Thank you for your understanding.
that it is not possible to work outside of the country you are applying for. Meaning that, if you apply e.g. for Germany, you must work from within Germany. It is not possible to work from abroad. You can work at any location within the borders of the listed country, unless the job posting specifies a certain City.
📕 Contract title: your contract title is " Product Marketing Manger ". Please only apply with your CV (in English only) via the system. Applications outside of our applicant tracking system cannot be considered due to GDPR.

Department: Corporate Strategy &
Corporate Marketing
Role: Marketing
Locations: Cologne, Germany;
Remote, Ismaning [Munich];
Weikersheim [Würzburg]