Social Media Operations Specialist

Social Media Operations Specialist at Noice China

City: Shanghai
Type: Full time
Seniority: Unspecified

Description
Plan and manage Noice's content strategy across Chinese and international social media platforms, including Xiaohongshu, Douyin, Instagram, and LinkedIn.
Develop content directions, style guidelines, and publishing schedules based on the brand's positioning.
Lead content planning and production, including scripting, storyboarding, coordinating with shooting and editing teams, and selecting final materials.
Create and oversee high-quality visual content, including graphics, short videos, and other social media content formats.
Manage daily social media operations, including publishing, community engagement, and account growth.
Track social media trends and identify new content opportunities in travel, education, and culture-related fields.
Analyze platform performance and optimize content strategies based on data insights.
Set growth goals and KPIs to improve brand visibility and audience engagement.
Communicate with partners and explore opportunities for collaborations and cross-platform campaigns.

Requirements
Bachelor's degree or above, with 1+ year of experience in new media operations or brand content management. Experience with travel, education, or culture-related brands is a plus.
Familiar with major social media platforms including Xiaohongshu, Douyin, Instagram, and LinkedIn, with an understanding of their content ecosystems and user behaviors.
Strong content planning and production coordination skills, with the ability to work effectively with creative, photography, and video teams.
Excellent written and verbal communication skills in both Chinese and English, with an international perspective and strong brand storytelling ability.
Passionate about travel and culture, with a good understanding of youth trends and content aesthetics.

Benefits
Flexible working arrangement with full-time or part-time options.
Remote work setup.
Opportunities for occasional travel, photo shoots, and on-site event collaboration.

Application Instructions
Please use the following format as the email subject: 【Name + Position + Base City】.
To apply, please send the following materials to info@Noicechina.com:
A personal introduction video (under 1 minute, in Chinese) explaining your background and why you are interested in this position. Applications without the video will not be considered.
A brief introduction of your relevant experience and availability.
Your resume.

Posted By: Noice China