Social Media Marketing Intern

Social Media Marketing Intern at KEY

City: Shanghai
Type: Internship
Seniority: Unspecified

Description
Assist with the operation and content planning of KEY-可以文化's new media accounts.
Develop marketing plans for new book launches, identify key selling points, and create promotional strategies.
Plan and organize online marketing campaigns and book promotion activities.
Maintain and develop new media resources and explore new marketing opportunities.
Track social media trends and create timely content campaigns related to current topics and cultural events.

Requirements
Strong communication and coordination skills with the ability to collaborate effectively within a team.
Familiarity with new media platforms and social media operations, especially Xiaohongshu (RED).
Strong writing skills and the ability to identify and communicate the highlights of books and cultural products.
A strong and lasting interest in contemporary Chinese literature and international literature.
Understanding of social media trends and the ability to plan content around trending topics and key moments.
Open to candidates from all academic backgrounds; majors related to Advertising, Chinese Literature, Foreign Languages, Communications, Marketing, or related fields are preferred.
Experience with video editing software or photography skills is a plus.
Commitment to a minimum 3-month internship, with at least 3 days of in-person work per week.

Application Instructions
Interested candidates can send their resume to 523170387@qq.com. Please use the following format for the email subject: Name + University + Major + Internship Period (for example: Zhang San + XX University + Marketing + June 1, 2026 – December 31, 2026). Candidates are also encouraged to include relevant work samples, such as book reviews, marketing plans, articles, social media posts, poster designs, or other creative projects.

Posted By:
KEY