Marketing Analytics Specialist

The Marketing Analytics Specialist is responsible for developing and maintaining a reliable marketing analytics ecosystem that enables data-driven decision-making across HOMAG Group's global marketing activities. The role serves as the internal marketing analytics expert for the organization, defines measurement standards, develops KPI frameworks and reporting solutions, and supports global marketing teams, including the HOMAG Social Media Team, with reliable performance insights, analytics governance and business recommendations.

Key responsibilities:
- Build and maintain a global marketing analytics ecosystem that enables data-driven decision-making.
- Define measurement standards, KPI frameworks and reporting rules for marketing activities across the organization.
- Analyze the performance of digital channels (websites, CRM, newsletters, campaigns, events, social media) and translate results into concrete business recommendations.
- Design, develop and maintain global dashboards and recurring reports for management and marketing teams.
- Standardize reporting structures, KPI definitions and reporting logic across global and regional teams.
- Monitor data and tracking quality: implement and enforce tagging standards, campaign naming conventions and measurement frameworks.
- Diagnose tracking and data integration issues and coordinate resolution with relevant stakeholders.
- Analyze customer journeys across touchpoints and provide insights to optimize conversion and engagement.